About us

Scoop Communications is a boutique strategic communications consultancy, delivering tailored strategies that elevate, promote and protect a company’s reputation.

We pride ourselves on being a specialist communications partner, passionate about developing and maintaining meaningful connections between a company and its target audiences through distinctive and effective communication solution.



Committed to Excellence

Scoop Communications is a small agency, which enables us to become fully entrenched in your business and provide you with a personal and focused offering that proactively leverages, builds and manages your reputation and enhances your marketing activities.

We cut through the clutter to tell stories and engage with the right audience, using the right channels, at the right time.

We become trusted partners and advisors that collaborate with you to define and communicate clear messaging and campaigns that support and transform your business.

In today’s environment, the most valuable brands are “shared brands”.  We partner with you to identify and shape meaningful and relevant relationships that resonate with your audiences and stakeholders, ultimately driving loyalty and top-of-mind awareness.



Discover Our Expertise

We deliver exceptional and results-based communications that promote and protect your company and brand’s reputation and deliver quantifiable business impact.


Strategic Development

An impactful and integrated strategy based on insights is key to a successful communication plan. We develop strategies that drive authentic and mutually beneficial relationships between you and your target audiences.

Reputation Management

A stakeholder’s perception has become the single most important reflection of a company’s quality, reliability, and skill. We put fundamental strategies in place to build and maintain a positive reputation.

Media Relations

We are storytellers at heart and know what makes news. We create relevant, timeous and engaging content that resonates with key audiences. We have strong and credible relationships across a diverse range of media.

Content Creation and Amplification

We identify and create engaging content, that can be syndicated across
a variety of communication platforms including social media; websites;
blogs and internal communication channels.

Influencer Engagement

Third party endorsement and word-of-mouth marketing have never been more critical.

We engage niche databases of influencers and stakeholders to build relationships and reinforce positive reputation.

Issue and Crisis Management

A crisis is just one tweet away.

The importance of building trust and establishing a credible reputation has never been greater. We support you to ensure you are well prepared and able to manage your reputation pre-, during and post-crisis.

This includes risk assessment, crisis and issues management training, crisis simulation and media training.

Strategic Partnerships

We identify, negotiate and manage strategic partnerships that add value through engaging with synergistic partners and creating
mutually beneficial relationships.

Events and Activations

We conceptualise and implement disruptive, dynamic and engaging experiences that enhance relationships and keep you top-of-mind.


Where the Passion Began


Gail Sham is a dynamic corporate communications and public relations professional. Her know-how has been built through 15 years of extensive hands-on experience. She spent nine years in an agency environment working on numerous blue-chip clients both within the corporate and consumer space at Magna Carta Public Relations. Gail then moved into the role of Corporate Communications Manager KFC Africa, managing the promotion and protection of the brand.

Gail is creative and collaborative, with an impeccable work ethic and drive for excellence. She is a strong storyteller and content curator on social and traditional media platforms. She has exceptionally strong crisis and issues management experience, leading the management of KFC’s prominent social media crisis in 2015 which made headlines locally and internationally. 

Gail demonstrates a deep passion for Corporate Social Investment and developing brands with meaningful purpose. Leaving the corporate world behind her, Gail started Scoop Communications in January 2018.


Thank you for trusting us with your business

Gail Sham has worked with a number of blue-chip business-to-business, as well as business-to-consumer clients over the years during her public relations agency experience, as well as during her tenure in a corporate role.

More recently, Scoop Communications’ clients include:



Word on the Street


Gail Sham is an outstanding public relations executive! Having worked with Gail for several years, I have witnessed first-hand her ability to create and execute strategic communications plans generating substantial publicity while also increasing the brand's reputation. Gail is also an expert at crisis management - she is a collaborative leader who is cool under pressure and works tirelessly to protect the brand's image.




Contact us and find how our services can benefit your company.

Waverley, Johannesburg, 2090, South Africa

+27 83 854 2185


+27 83 854 2185

Waverley, Johannesburg, 2090, South Africa