Scoop Communications is a boutique public relations and communications consultancy passionate about elevating, promoting, and protecting businesses and their reputation. We pride ourselves on being your specialist partner, developing and maintaining meaningful connections with targeted audiences through distinctive communications solutions that deliver business results


Committed to Excellence

As a niche PR and Communications consultancy, we're able to entrench ourselves in your business and provide clients with a personal and tailor-made offering. We believe in having honest conversations at all times, if it's not a PR story and it's not going to get traction  - we'll tell you so, we go big, or we go home.


Your reputation is as important to us as our own! We cut through the clutter to profile and position your business by telling stories that engage with the right audiences, using the right channels, at the right time. 


We're your trusted partners,  collaborating to define and communicate PR opportunities aligned with your strategic objectives that will support and transform your business.

In today’s environment, the most valuable brands are “shared brands”.  We pride ourselves in our ability to develop meaningful and relevant communication that resonates with your audiences and stakeholders,  driving loyalty, and top-of-mind awareness.



Strategic Development

An impactful and integrated strategy based on insights is key to a successful communication plan. We develop strategies that drive authentic and mutually beneficial relationships between you and your target audiences.

Media Relations

We are storytellers at heart and know what makes news. We create relevant, timeous and engaging content that resonates with key audiences and have strong and credible relationships across a diverse range of media and journalists.

Influencer Engagement

Third party endorsement and word-of-mouth marketing have never been more critical.

We engage niche databases of influencers and stakeholders to build relationships and reinforce positive reputation.

Issue and Crisis Management

Strategic Partnerships

We identify, negotiate and manage strategic partnerships that add value through engaging with synergistic partners and creating mutually beneficial relationships.

Events and Activations

Reputation Management

A stakeholder’s perception has become the single most important reflection of a company’s quality, reliability, and skill. We put fundamental PR and Communication strategies in place to build and maintain a positive reputation.

Content Creation and Amplification

We identify and create engaging content, that can be syndicated across a variety of communication platforms including social media; websites; blogs and internal communication channels.

A crisis is just one tweet away.

The importance of building trust and establishing a credible reputation through proactive PR has never been greater.

But crises do happen, we support you to ensure you are well prepared and able to manage your reputation pre-, during and post-crisis.

This includes risk assessment, crisis and issues management training, crisis simulation and media training.

We conceptualise and implement disruptive, dynamic and engaging experiences that enhance relationships and keep you top-of-mind.


Where the Passion Begins

Gail Sham, the founder of Scoop Communications, is a dynamic Communications and Public Relations consultant with over 18 years experience.

After completing a BA Corporate Communications Honours Degree (Cum Laude), Gail spent nine years at Magna Carta Public Relations (Voted Agency of the Year seven years in succession during her tenure), working on numerous blue-chip clients across a range of both bussiness-to-business and business-to-consumer clients.

She then moved to KFC (Yum Restaurants International) where she spearheaded the inception of their communications team. Here she looked after the promotion and protection of the KFC brand in South Africa driving KFC’s external communications portfolio, also leading the KFC Add Hope CSR initiative and the KFC Mini Cricket sponsorship portfolio.

Gail is a creative and strong storyteller. Her years of media relations experience have culminated in her thorough understanding of the media landscape and what makes them tick! Gail has a deep and heartfelt passion for Corporate Social Investment and developing brands with meaningful purpose.

Leaving the corporate world in 2017, Gail followed her dream and took the bold move of starting her own PR Consultancy.


Scoop Communications was born... and she hasn't looked back since!



Thank you for trusting us with your business

We've worked with a number of blue-chip clients, both in the business-to-business, as well as the business-to-consumer industries.


Scoop from our clients

Client references... because scoop without proof is only hearsay

Gail Sham is an outstanding public relations executive! Having worked with Gail for several years, I have witnessed first-hand her ability to create and execute strategic communications plans generating substantial publicity while also increasing the brand's reputation. Gail is also an expert at crisis management - she is a collaborative leader who is cool under pressure and works tirelessly to protect the brand's image.





Contact us and find out how our services can benefit your business.

+27 083 854 2185

+27 83 854 2185

Waverley, Johannesburg, 2090, South Africa

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