Scoop Communications is a boutique public relations and communications consultancy passionate about elevating, promoting, and protecting businesses and their reputation. We pride ourselves on being your specialist partner, developing and maintaining meaningful connections with targeted audiences through distinctive communications solutions that deliver business results!
HOW WE ADD VALUE
Committed to Excellence
As a niche PR and Communications consultancy, we're able to entrench ourselves in your business and provide clients with a personal and tailor-made offering. We believe in having honest conversations at all times, if it's not a PR story and it's not going to get traction - we'll tell you so, we go big, or we go home.
Your reputation is as important to us as our own! We cut through the clutter to profile and position your business by telling stories that engage with the right audiences, using the right channels, at the right time.
We're your trusted partners, collaborating to define and communicate PR opportunities aligned with your strategic objectives that will support and transform your business.
In today’s environment, the most valuable brands are “shared brands”. We pride ourselves in our ability to develop meaningful and relevant communication that resonates with your audiences and stakeholders, driving loyalty, and top-of-mind awareness.
A stakeholder’s perception has become the single most important reflection of a company’s quality, reliability, and skill. We put fundamental PR and Communication strategies in place to build and maintain a positive reputation.
An impactful and integrated strategy based on insights is key to a successful communication plan. We develop strategies that drive authentic and mutually beneficial relationships between you and your target audiences.
We are storytellers at heart and know what makes news. We create relevant, timeous and engaging content that resonates with key audiences and have strong and credible relationships across a diverse range of media and journalists.
Third party endorsement and word-of-mouth marketing have never been more critical.
We engage niche databases of influencers and stakeholders to build relationships and reinforce positive reputation.
We identify and create engaging content, that can be syndicated across a variety of communication platforms including social media; websites; blogs and internal communication channels.
Content Creation and Amplification
Issue and Crisis Management
We identify, negotiate and manage strategic partnerships that add value through engaging with synergistic partners and creating mutually beneficial relationships.
A crisis is just one tweet away.
The importance of building trust and establishing a credible reputation through proactive PR has never been greater.
We ensure you are well prepared and able to manage your reputation pre-, during, and post a crisis.
THE SCOOP ON OUR FOUNDER
Gail Sham, Director & Founder of Scoop Communications, has spent 20 years supporting clients across industries in the communications and public relations sphere. Gail started Scoop Communications in 2017 and has seen substantial growth and success since, consulting to some of South Africa’s most respected and loved brands and organisations.
Prior to founding Scoop Communications, Gail worked at KFC Africa heading up external communications, corporate social responsibility and sponsorships. She was responsible for promoting and protecting KFC’s reputation in South Africa and led the team through the prominent “chicken washing” crisis of 2015. She also previously worked at Magna Carta Public Relations for a period of nine years, which was at the time South Africa’s leading PR agency.
Gail is a creative and strong storyteller. She has a thorough knowledge of the media landscape, strong media relations experience and understands what makes headlines. Gail has a deep passion for CSR and developing brands with a meaningful purpose and finds this the most rewarding aspect of her job. She graduated cum laude with a BA Honours degree in Corporate Communications.
When she’s not chasing a deadline, or glued to her cellphone, you’ll find Gail cooking up a storm, gardening, or sipping a glass of wine while spending time with family and friends. Gail is married and a dedicated mom to her two children, Anthony (13) and Demi-Rose (9).
We've worked with a variety of clients, both in the business-to-business and the as the business-to-consumer industries.
Thank you for trusting us with your business
We conceptualise and implement disruptive, dynamic and engaging experiences that enhance relationships and keep you top-of-mind.
Events and Activations
Scoop from our clients
Client references... because scoop without proof is only hearsay
Gail Sham is an outstanding public relations executive! Having worked with Gail for several years, I have witnessed first-hand her ability to create and execute strategic communications plans generating substantial publicity while also increasing the brand's reputation. Gail is also an expert at crisis management - she is a collaborative leader who is cool under pressure and works tirelessly to protect the brand's image.