We're a boutique strategic communications consultancy, that's passionate about elevating, promoting and protecting brands and their reputations. 

We pride ourselves on being a specialist communications partner that develops and maintains meaningful connections through distinctive communication solutions, that delivering business results! 


Committed to Excellence

We're a small PR and Communications consultancy, which we believe enables us to fully entrench ourselves in your business and provide you with a personal and focused offering. We believe in honesty at all times, if it's not a story - we will tell you so, we either go big, or we go home. Your reputation is as important to us as our own and we cut through the clutter to tell stories that engage with the right audience, using the right channels, at the right time.


We become your trusted partners, collaborating with you to define and communicate your stories to support and transform your business.

In today’s environment, the most valuable brands are “shared brands”.  We develop meaningful and relevant campaigns and content that resonate with your audiences and stakeholders,  driving loyalty and top-of-mind awareness.



Discover Our Expertise


Strategic Development

An impactful and integrated strategy based on insights is key to a successful communication plan. We develop strategies that drive authentic and mutually beneficial relationships between you and your target audiences.

Reputation Management

A stakeholder’s perception has become the single most important reflection of a company’s quality, reliability, and skill. We put fundamental strategies in place to build and maintain a positive reputation.

Media Relations

We are storytellers at heart and know what makes news. We create relevant, timeous and engaging content that resonates with key audiences. We have strong and credible relationships across a diverse range of media.

Content Creation and Amplification

We identify and create engaging content, that can be syndicated across
a variety of communication platforms including social media; websites;
blogs and internal communication channels.

Influencer Engagement

Third party endorsement and word-of-mouth marketing have never been more critical.

We engage niche databases of influencers and stakeholders to build relationships and reinforce positive reputation.

Issue and Crisis Management

A crisis is just one tweet away.

The importance of building trust and establishing a credible reputation has never been greater. We support you to ensure you are well prepared and able to manage your reputation pre-, during and post-crisis.

This includes risk assessment, crisis and issues management training, crisis simulation and media training.

Strategic Partnerships

We identify, negotiate and manage strategic partnerships that add value through engaging with synergistic partners and creating
mutually beneficial relationships.

Events and Activations

We conceptualise and implement disruptive, dynamic and engaging experiences that enhance relationships and keep you top-of-mind.


Where the Passion Began


Gail Sham, Director and Founder of Scoop Communications, is a dynamic Communications and Public Relations professional with over 17 years experience in the industry.


She spent nine years in an agency environment working on numerous blue-chip clients within the corporate and consumer teams at Magna Carta Public Relations, then moved to KFC Africa in the role of  Corporate Communications Manager. 


 Gail is creative and a strong storyteller, with an incredible flair for getting a story in the front of the press. She has exceptionally strong crisis and issues management experience, leading the management of KFC’s prominent social media crisis in 2015 which made headlines locally and internationally and now managing crisis communications for the Leading Brands portfolio at Famous Brands.

Gail is all about heart and people, she demonstrates a deep passion for Corporate Social Investment and developing brands with meaningful purpose. Gail left the corporate world in 2017 to follow her dream of starting her own PR Consultancy, it was then that Scoop Communications was born...and she hasn't looked back since!


Thank you for trusting us with your business

We've worked with a number of blue-chip clients, both in the business-to-business, as well as the business-to-consumer industries.



Here's some Scoop on us?


Gail Sham is an outstanding public relations executive! Having worked with Gail for several years, I have witnessed first-hand her ability to create and execute strategic communications plans generating substantial publicity while also increasing the brand's reputation. Gail is also an expert at crisis management - she is a collaborative leader who is cool under pressure and works tirelessly to protect the brand's image.





Contact us and find how our services can benefit your company.

Waverley, Johannesburg, 2090, South Africa

+27 083 854 2185

+27 83 854 2185

Waverley, Johannesburg, 2090, South Africa