Committed to Excellence

Being a niche PR and Communications consultancy enables us to fully entrench ourselves in your business and provide our clients with a personal and focussed offering. We believe in honesty at all times, if it's not a PR story and it's not going to get traction in the media  - we'll tell you so, we either go big, or we go home.


Your reputation is as important to us as our own - we cut through the clutter to profile and position your business by telling PR stories that engage with the right audiences, using the right channels, at the right time


We're your trusted partners,  we collaborate to define and communicate PR opportunities aligned with your strategic objectives that support and transform your business.

In today’s environment, the most valuable brands are “shared brands”.  We  pride ourselves on our ability to develop meaningful and relevant PR and Communications campaigns that resonate with your audiences and stakeholders,  driving loyalty, and top-of-mind awareness.



Strategic Development

An impactful and integrated strategy based on insights is key to a successful communication plan. We develop strategies that drive authentic and mutually beneficial relationships between you and your target audiences.

Media Relations

We are storytellers at heart and know what makes news. We create relevant, timeous and engaging content that resonates with key audiences and have strong and credible relationships across a diverse range of media and journalists.

Influencer Engagement

Third party endorsement and word-of-mouth marketing have never been more critical.

We engage niche databases of influencers and stakeholders to build relationships and reinforce positive reputation.

Issue and Crisis Management

Strategic Partnerships

We identify, negotiate and manage strategic partnerships that add value through engaging with synergistic partners and creating mutually beneficial relationships.

Events and Activations

Reputation Management

A stakeholder’s perception has become the single most important reflection of a company’s quality, reliability, and skill. We put fundamental PR and Communication strategies in place to build and maintain a positive reputation.

Content Creation and Amplification

We identify and create engaging content, that can be syndicated across a variety of communication platforms including social media; websites; blogs and internal communication channels.

A crisis is just one tweet away.

The importance of building trust and establishing a credible reputation through proactive PR has never been greater.

But crises do happen, we support you to ensure you are well prepared and able to manage your reputation pre-, during and post-crisis.

This includes risk assessment, crisis and issues management training, crisis simulation and media training.

We conceptualise and implement disruptive, dynamic and engaging experiences that enhance relationships and keep you top-of-mind.


Where the Passion Begins

Gail Sham, founder of Scoop Communications (PTY) LTD is a dynamic Communications and Public Relations consultant with over 17 years of experience in the industry.


After completing her BA Corporate Communications Honours Degree (Cum Laude), Gail spent nine years at Magna Carta Public Relations (Voted Agency of the Year seven years in succession during her tenure), working on numerous blue-chip clients both across a range of B2B and B2C clients.


She then moved to KFC where she headed up the promotion and protection of the KFC brand in South Africa driving KFC’s external communications portfolio.


Gail is a creative and strong storyteller with exceptional media relations experience and a thorough understanding of the media landscape and what makes them tick! She has a deep passion for Corporate Social Investment and developing brands with meaningful purpose.


Gail left the corporate world in 2017 to follow her dream of starting her own PR Consultancy, it was then that Scoop Communications was born...and she hasn't looked back since!



Thank you for trusting us with your business

We've worked with a number of blue-chip clients, both in the business-to-business, as well as the business-to-consumer industries.



The scoop without proof is only hearsay


Gail Sham is an outstanding public relations executive! Having worked with Gail for several years, I have witnessed first-hand her ability to create and execute strategic communications plans generating substantial publicity while also increasing the brand's reputation. Gail is also an expert at crisis management - she is a collaborative leader who is cool under pressure and works tirelessly to protect the brand's image.





Contact us and find how our services can benefit your company.

Waverley, Johannesburg, 2090, South Africa

+27 083 854 2185

+27 83 854 2185

Waverley, Johannesburg, 2090, South Africa